FEED

Selling colours as a means to raise funds for Unicef is the purpose of Own a Colour. The campaign exists to raise as much money as possible, so it's with some delight that we watched the on site counter tick towards, then over, £100,000. 

£100,000 is a real landmark and great number to hit when you consider that the minimum donation to buy a colour is just £1.

So many thanks to those who have already bought - or gifted a colour. This though, is no time to rest on laurels; there are 16.7 million colours for sale so Own a Colour has just scratched the surface. While £100k is great news that we're glad to share, we and all involved in the project want it to be a start point not an end point; we'd love to see another zero added to the total so Own a Colour now.

It's strange how things in life come around.

A year or so ago our good friends Rob and Si came over for a coffee to talk about this idea they had, we created a pact, charmed a few people, did lots of work and finally today in Rome we launched www.ownacolour.com with the earnest and ambitious idea to sell 16.7m colours for atleast £1 for the children's charity UNICEF.

In the past 6 hours we just reached £40k and are currently in a state of shock. A more comprehensive story to follow, for now thank you to everyone at AkzoNobel and UNICEF for all their help.